Intent-based marketing: How to target ready buyers
Mature programs require either (1) multiple corroborating signals, or (2) one strong signal (funding, executive move, job post, repeat pricing-page visit) before triggering outbound. Inbound marketing attracts buyers to you through content, SEO, and gated assets — you wait for them to raise a hand. See our B2B lead generation workflow for how the contact-discovery […]